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28 August, 20:43

Recall the description of the political poll taken by Literary Digest about the Landon vs. Roosevelt election. This is an example of a potential error that can be made when doing survey research involving political polls. What is the lesson that survey researchers learned from this error?

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  1. 28 August, 21:02
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    An incorrect sample frame can destroy a study, regardless of the sample size.

    Explanation:

    There are major three known errors that were detected during the survey research of the political poll taken by Literary Digest about the Landon vs Roosevelt election.

    These errors were

    * Sampling error- - The telephone directories, automobiles that were sampled, were mostly sampled middle/upper class

    * Timing - - The questionnaires were mailed in early September, they did not measure the changes in public opinions as the election drew closer.

    * Self-selection- - It should be understood that an individual cannot select himself/herself into a sample. This is because, the more wealthy and educated do that so the results are entirely accurate
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