What is a communications strategy and why is it important?

Answer: communication strategy refers to the way in which the information flows between two or more parties; between the messenger and the audience.

Explanation:

Importance

This is crucial if one wants to keep a constant proper connection which may allow one to work efficiently and effectively toward a single goal.

If the strategy used for communication is poor it may lead to improper delivery of information and misunderstanding that may disrupt relationships that exist between two or more parties.

For a example a supervisor has to communicate their message to the employees and those are his audience.

If the message is properly communicated the work will flow smoothly and efficiently; proper relationships are built which may increase the overall performance of the business.

In order for communication strategy to be successful is has to comprise an objective that is clear to everyone.

For example if a company wants to invent a new working procedure to improve production everyone has to be clear on that objective if it is properly communicated.

Answer: communication strategy refers to the way in which the information flows between two or more parties; between the messenger and the audience.