The fact that audiences are egocentric means that

a. listeners believe their cultural group is superior to all other groups.

b. listeners are concerned above all with how a speech will affect them.

c. listeners interpret the speech through the speaker's frame of reference.

d. all of the above.

e. a and b only.

b. listeners are concerned above all with how a speech will affect them.

Explanation:

Audiences are egocentric means that -

Egocentric refers to a self - centered person, people with no or very less regard for interests.

Audience being egocentric refers that the listeners are above everything, and how the speech will affect the audiences.

Hence,

from the question data, the correct answer is (b).