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18 July, 08:15

Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare?

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  1. 18 July, 08:29
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    Gail should compare Ads used in identical ways, on the same channels, and directed towards the same audience, in this way she can improve her Ad content.
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