Gina Santos

Social Studies

14 September, 21:30

I-scream-4 Ice Cream recently faced competition against their flagship brand of Orange peel ice cream." A competitor made significant in-roads into the market by offering three varieties of "Orange peel ice cream." I-scream-4 Ice Cream decided to counter this threat by introducing five new varieties of ice creams. Which competitive strategy is I-scream-4 Ice Cream implementing?"