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13 October, 15:59

Randy is sitting at home watching tv. he just had dinner, but a commercial for a frozen dessert appears on his television. in the commercial, a happy family is eating the dessert. randy, who had not been hungry moments before, suddenly decides to take his son out to get ice cream. randy's decision has likely been influenced by

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  1. 13 October, 16:12
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    The correct answer is known as the peripheral route to persuasion.

    The peripheral route to persuasion occurs when the listener decides whether to accept as true with the message based on different cues besides t he energy of the arguments or ideas inside the message. Just like in the given situation wherein Randy was convinced to buy ice cream with his son, though he just finished eating due to the commercial that has popped up on the television.
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