Richard is the head of the finance department at Sportz Inc., a company specializing in sports goods. He has the sole authority to grant or deny the release of funds for any marketing strategy proposed by the marketing team in the company. Which contingency factor gives Richard the power to influence the members of the marketing team?

Question

Reginald Ryan

Social Studies

22 January, 10:53

Richard is the head of the finance department at Sportz Inc., a company specializing in sports goods. He has the sole authority to grant or deny the release of funds for any marketing strategy proposed by the marketing team in the company. Which contingency factor gives Richard the power to influence the members of the marketing team?

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Answers (1)

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Theresa Horne · Answer 1

Answer: Substitutability

Explanation:

In terms of contingency theory of organization, substitutability describes about available alternatives as a solution for any particular situation. This power in organization can substitute the sources of any particular resource or can substitute resources through its alternate option.

According to the question, Richard can influence marketing team members through ability of substitutability. Through this mechanism, he can suggest some alternative options or substitutes for marketing strategy or fund for marketing.