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23 July, 09:54

If a PR campaign of an organization failed to have any impact as it did not address the needs of the target audience at all, then which key skill did the PR personnel of that organization lack?

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  1. 23 July, 10:01
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    They lacked the Research Skill.

    Explanation:

    By not focusing on addressing the needs of the target audience, they showed a clear lack of understanding of the matter in question. This was due to a lack of research about the purpose of the PR campaign, its audience and the audience's needs.
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