When Sam went looking for a new car, he met a beautiful saleswoman who described the beauty of the car and its flashiness, and how good Sam would look driving it. She did not mention the poor gas mileage, the exorbitant price, and the poor road performance. Sam made a snap decision to buy the car from the persuasive saleswoman. Sam was using which alternative pathway in making a decision?

Question

Violet

Social Studies

4 September, 08:43

When Sam went looking for a new car, he met a beautiful saleswoman who described the beauty of the car and its flashiness, and how good Sam would look driving it. She did not mention the poor gas mileage, the exorbitant price, and the poor road performance. Sam made a snap decision to buy the car from the persuasive saleswoman. Sam was using which alternative pathway in making a decision?

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Answers (1)

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Gisselle · Answer 1

Sam was using which alternative pathway in making a decision the peripheral route.

Explanation:

This type of persuasion occurs when the listener decides to make decisions based on other information that excludes the strength of the argument provided at the time. In this case, Sam didn't consider making decisions based on a holistic approach of considering all the information that includes conducting his own research.

He decided to make a decision or listen to expert saleswoman. The persuasion cues can also occur if the listener feels he/she lacks the ability to motivate the argument on their own.