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2 October, 20:37

Why is it important to map out the conversion path of a smart CTA for each segment?

A) To ensure you know where youâre sending each segment.

B) To ensure that youâre sending each segment to a different page.

C) To ensure that youâre sending each segment to the right stage in the buyerâs journey.

D) To ensure that youâre sending each segment to the page with the userâs preferred

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  1. 2 October, 21:05
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    A) To ensure you know where you're sending each segment.

    Explanation:

    CTA means with CTAs, we can "display a customized button to your different visitors based on data stored on their HubSpot contact record, or based on information known about their device type, country, referral source, or preferred language".

    A) To ensure you know where you're sending each segment.

    That's the basic purpose when we are mapping out the conversion path of a smart CTA for each segment. We need to be sure that all the procedure is conducted correct sending each segment.

    B) To ensure that you're sending each segment to a different page.

    Thats not true since we need to ensure that we are sending each segment not each segment to a different page.

    C) To ensure that you're sending each segment to the right stage in the buyer's journey.

    The idea for this cas the conversion is ensure that we are sending ach segment and is not too important ensure that each segment is on the right stage in the buyer's.

    D) To ensure that you're sending each segment to the page with the user's preferred

    That's not too important compared to the item A. Since we are interested in the conversion path.
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