Colossal Choco Chipper is a new, gigantic chocolate chip cookie created by the Kookie Cookie Company. To create interest for the Colossal Choco Chipper, the company sent a free package of six cookies to selected homes along with a coupon. Kookie Cookie's activities represent Group of answer choicesa. consumer publicity.
b. public relations.
c. sales promotion.
d. trade advertising.
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