The effectiveness of an advertising campaign can be measured a. only after the campaign has been carried out completely and results have been tabulated. b. during the campaign to determine whether more or less funds should be allocated, but not after the campaign. c. only before the campaign begins, to prevent unnecessary expenditures. d. before, during, and after the campaign through the use of pretests, inquiries, and posttests. e. several weeks after the beginning of the campaign to determine whether the campaign is headed in the right direction.

Question

Isabel Vargas

Business

18 July, 21:44

The effectiveness of an advertising campaign can be measured a. only after the campaign has been carried out completely and results have been tabulated. b. during the campaign to determine whether more or less funds should be allocated, but not after the campaign. c. only before the campaign begins, to prevent unnecessary expenditures. d. before, during, and after the campaign through the use of pretests, inquiries, and posttests. e. several weeks after the beginning of the campaign to determine whether the campaign is headed in the right direction.

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Answers (1)

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Kaila Sanford · Answer 1

before, during, and after the campaign through the use of pretests, inquires and posttests.

Explanation:

Advertising campaigns can be defined as the advertisement of a product that focuses mainly on communicating a similar type of message to the potential customers. This can be achieved through different mediums inorder to create an awareness about the product.

Measurement of an effective advertising campaign is very necessary, it is used to determine how well a product will sell in the market.

The effectiveness of an advertising campaign can be evaluated by utilizing pretests, inquires and posttests to determine if the potential customers have seen the advertisement and how well they are responding to it.