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16 May, 14:36

Ben & jerry's ice cream buys keywords for a search marketing campaign such as "ben & jerry's chunky monkey" and "ben & jerry's cherry garcia." what type of keywords is the firm buying?

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  1. 16 May, 14:44
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    The answer is Branded keywords. They are search words or phrases that include the brand name or a variation of the brand name. It is also known as Branded keyword or brand term. It usually contain your company's name.
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