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2 November, 00:55

Abc company is entering a new international market and has decided to enter the market under a different brand name. the selected brand name should?

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  1. 2 November, 01:23
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    When entering a new international market, a company should consider any meanings or connotations of their brand name in the cultural context. Consider values and any local idioms, and ensure the name cannot be construed as offensive or otherwise reflect poorly on your business.
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