GameTech International Inc. engages in the design, development, and marketing of interactive electronic bingo systems primarily in the United States. The company has plans to enter developing markets such as Brazil and India. TechToys, GameTech's major competitor has already started operations in India. GameTech decides to delay its entry to India and to closely observe TechToys' operations in India. What is the possible rationale behind this delaying decision?

Question

Smoochie

Business

19 June, 01:33

GameTech International Inc. engages in the design, development, and marketing of interactive electronic bingo systems primarily in the United States. The company has plans to enter developing markets such as Brazil and India. TechToys, GameTech's major competitor has already started operations in India. GameTech decides to delay its entry to India and to closely observe TechToys' operations in India. What is the possible rationale behind this delaying decision?

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Answers (1)

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Shannon Henry · Answer 1

GameTech is using the late entry strategy

Explanation:

Based on the information provided within the question it can be said that the most likely rationale behind this is that GameTech is using the late entry strategy. This is a strategy in which the company waits until after the already established companies educate the market on the product, and then they enter the market to avoid all the common mistakes and costs of entering too early.