Gary and Wilma Johnson plan to open a bus tour business taking people from their small City to historic sites along the east coast tours were include bus fare hotel accommodations breakfast and admission to the site what aspect of the research might they want to pay it special attention to

The answer to the given question above would be Profit Margin. On the given scenario above, since they will be offering different kinds of services at once, what they should pay attention to is the profit margin or the net margin. Profit margin serves as the measurement of profitability. This is expressed in percentage and shows how much the return sales are that are generated by the company based on the amount they have initially invested.