Some companies have been accused of taking advantage of the current social trend of green marketing, positioning their products as environmentally friendly when this may not actually be the case. This practice is called

Question

Carelyn

Business

23 October, 15:23

Some companies have been accused of taking advantage of the current social trend of green marketing, positioning their products as environmentally friendly when this may not actually be the case. This practice is called

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Answers (1)

Know the Answer?

Reece Robles · Answer 1

greenwashing

Explanation:

Greenwashing -

It is the process, where the company spends more amount of time and monetary value on marketing the company as environmentally friendly, rather than decreasing the impact on environment, is referred to as greenwashing.

It is basically a advertising stunt, in order to mislead the consumers, who buys the products just because the product is environmentally friendly.

Hence, from the question,

the practice performed by the company is greenwashing.