When REI produces a video of happy campers (literally) being happy around a camp fire, singing songs, and wearing REI clothing or using REI camping gear, this is an example of a benevolent company just doing social media because it loves camping and the outdoors. True or False?

Question

Micheal Arias

Social Studies

20 September, 08:16

When REI produces a video of happy campers (literally) being happy around a camp fire, singing songs, and wearing REI clothing or using REI camping gear, this is an example of a benevolent company just doing social media because it loves camping and the outdoors. True or False?

+1

Answers (2)

Know the Answer?

Calvin Lewis · Answer 1

False

Explanation:

REI is a business, with an objective of making profit, and not an example of a benevolent company just doing social media because it loves camping and the outdoors.

REI uses social media to improve it's market share and brand equity.

Jocelyn · Answer 2

Answer: False

Explanation: REI is a business and it is using the social media as a form of advertisement to create an awareness of its product to the public. It uses social media as a way to increase its brand equity in the market.

REI is also using the social media advert to create in the mind of its intending customers what REI products are used for.